While at this years Sea Otter we ran across a company, Alto Cycling. Alto Cycling makes some prey high tech hoops and so we took some time to hang out with them and pretty soon it was obvious that this was no ordinary wheel company. The first clue was when Bill Shook came over and hung out chatting with them for about 40 min asking questions and giving compliments on their hubs. If you know who Bill is then you know this is high praise. It’s really important that you get the know the company that you are getting your wheels from. Who are they?

Last week it was announced to us that the US distributor of Morgan Blue (Belgium Bike) would no longer be selling them in the US.

To Whom It May Concern,

For over 7 years BelgiumBike has been the #1 import company for Belgian quality cycling brands in the US.

One of its large product based brands, MorganBlue, was not in line with its US industry standards and customer service needs.

The company worked diligently for nearly a decade enhancing the business ethics around MorganBlue to create a better public image of the company.

So as we approach the end of the cyclocross season the US was ramping up for Nationals and then people were asking the question "Where are Masters Worlds going to be?" We are all use to them being in Europe and for so many years they were in Belgium and very few US riders mad the trip to race there. I had a relative that went over there and told me about the experience. Then one year the US won the bid to have it.