Interbike Moving Locations

This morning we got up to get on a conference call from the interbike communications department and  VP of interbike, Pat Hus. After attending interbike for 13+ years I have always heard talk that it should move to a different location. Apparently Las vegas can get old after so many visits. Well it looks like that will come into play.

Here is the ofifcal press release from Interbike.

Interbike Marketweek 2018: New Format, Days, Times The Interbike Marketweek 2018 experience will begin with a consumer festival on Saturday, September 15th, at the Northstar California Resort, located near Lake Tahoe in the Sierra Nevada mountain range. Northstar is home to Northern California's largest bike park with countless downhill runs, cross country trails and is accessible by gondola and chair lifts, offering an epic experience for consumers to test products from the most innovative brands in the bicycle industry. The area also boasts some of the most inspiring road rides in the world and has played host to a number of major events including the Tour of California. Racing, music, craft beer and more are planned for the two-day festival. The consumer demo will continue Sunday, September 16th through mid-day, but will transition to OutDoor Demo that afternoon and will be open only to the trade after 2 pm. OutDoor Demo will continue Monday, September 17th and will run from 8 am to 6 pm with free gondola access to all attendees.

Interbike Trade Show Opens Tuesday, September 18, 2018 Following the demo experience, the Interbike International Trade Show will take place from Tuesday, September 18th through Thursday September 20th at the Reno-Sparks Convention Center (RSCC) just south of downtown Reno. The new Tuesday through Thursday format will allow retailers and exhibitors to travel home in time for the weekend. Expo hours on Tuesday and Wednesday will be 10 am-6 pm, with Thursday being 10 am-4 pm.

The new hours will allow attendees to take part in educational content before the show opens, lessening conflict with valuable time on the show floor. Interbike will be making significant additional investments in education both in morning sessions and on the trade show floor itself. All meeting room space is adjacent to the main halls which will make participation even easier.

Lower Costs for Exhibitors Interbike is also announcing attractive pricing for all participating exhibitors in the 2017 show or demo as part of the change in location. All 2017 exhibitors will be able to book booth space on site for the 2018 show and lock in at the lowest possible rate. Companies not currently contracted at the 2017 show can also access the lower 2018 rates by securing booth space or by participating in other ancillary opportunities. Those exhibitors that have booths at this year’s event will also receive priority on booth placement at the Reno-Tahoe event in 2018. More details are available by contacting Andria Klinger at Andria.klinger@interbike.com or (949) 226-5745.

The Reno-Sparks Convention Center is a Non-Union Facility This means exhibitors will enjoy more permissive hand-carry options and less restrictive booth setup labor rules. This will allow for more flexibility and increased cost savings to exhibitors. In addition to these cost savings, exhibitors and attendees will experience reduced travel, dining and entertainment costs.

Key Reasons for Reno-Tahoe Selection There were several major factors that contributed to the decision to move Interbike and OutDoor Demo to the Reno-Tahoe area, including:

Hospitality: The move to Reno-Tahoe will enable Interbike to have a much greater financial impact on the area as a whole, and attendees will experience an increased amount of undivided attention from hotels, restaurants, music venues and the community at large.

Changes & Improvements: Historically known as the “Biggest Little City in the World,” Reno-Tahoe has transformed over the years from its focus on gaming to becoming a growing tech hub, attracting companies such as Tesla, Amazon, Google, Apple and more. Additionally, with its proximity to Lake Tahoe, the city has positioned itself as a leading recreation destination city with brands like the cycling industries’ own Quality Bicycle Products (QBP), Bicycle Technologies International (BTI) and Hawley-Lambert taking residence with distribution centers.

Affordability: Reno-Tahoe has a broad spectrum of hotel choices with a wide range of brands at very affordable rates. Food and beverage costs are lower than what our attendees have been accustomed to.

Ideal Weather: Average temperature in Reno during the month of September is generally in the low 80’s during the day, and dropping into the 60’s making for pleasant evenings and making demo experiences much more ideal and comfortable. An outdoor test track will be constructed next to the convention center and will be augmented by outdoor dining opportunities with an emphasis on healthy food options.

Air travel will be top-of-mind for Interbike attendees, and while the Reno-Tahoe International Airport is smaller than Las Vegas, travelers will be surprised with the growth in airlift in recent years. The airport has a number of nonstop flights from major U.S. cities including Atlanta, Houston, Dallas, New York, Chicago, Los Angeles, San Francisco and Denver as a result of the region’s tech industry boom.

“Reno-Tahoe International Airport is overjoyed to provide the air service for Interbike attendees when they roll into our region,” said Marily Mora, President/CEO of Reno-Tahoe International Airport. “In addition to offering service on nine airlines, the Airport team is looking forward to making a great first and last impression on Interbike attendees as they arrive and depart this region we are so proud to call home.”

Hus indicated that the move gives Interbike a clean slate and a chance to reset, as it adapts to changes in the industry. “As industries evolve and change, so must the annual gathering of our tribe – and after listening to suggestions from both retailers and exhibitors, the move to Reno-Tahoe gives us the perfect opportunity to bring a new overall experience to our attendees,” added Hus. “We will be working closely with the city to provide complimentary shuttles running from the airport to the hotels in our block and to and from the convention center on a convenient schedule. We are also working with the city and planning a downtown criterium and celebration for opening night, complete with live music, racing under the lights, food trucks and much more.”

Lastly, Interbike will continue to grow and expand its retail educational content with focus on key speakers and presenters before the show opens each day at 10 am. With the increased attention on this aspect of the show, show organizers have put The IBD Summit on hiatus until further notice. Interbike will work to bring IBD Summit-level content to the show in Reno-Tahoe, continuing its track record of bringing high-level speakers to its events.

This year the city of Reno/Tahoe will have a big presence in the lobby of Interbike.

Looks like to this media person Interbike is going to be Less "Show" and More "Go" after 2017.  I am not alone when I expressed my happness over this on the conference call.

 Interbike this year is again in Las Vegas NV from September 20-22. Interbike has expanded this year offering another trade show on the east coast with more of a festival flavor. The event is called Fall Cyclofest and will take place from October 19-22 with public access on the 20-22. Fall Cyclofest will be at the US National Whitewater center in Charlotte NC.

About interbike: Interbike is the largest bicycle trade event in North America, bringing together manufacturers, retailers, industry advocates and media to conduct the business of cycling. Established in 1982, the show gathers more than 1,200 cycling-related brands, over 20,000 total attendees annually and is considered one of the most important global trade events for the bicycle industry.

Interbike is owned by Emerald Expositions, the largest operator of business-to-business trade shows in the United States, with most of its shows dating back several decades. The company operates more than 50 trade shows, including 31 of the top 250 trade shows in the country as ranked by TSNN, as well as numerous other events. Emerald Expositions’ events connect over 500,000 global attendees and exhibitors and occupy more than 6.7 million NSF of exhibition space. The company has been recognized with many awards and accolades that reflect industry leadership as well as the importance of its shows to the exhibitors and attendees they serve.